Binance Labs Invests $4 Million In Ultimate Champions To Support Innovation In Web3 Gaming

On November 15th, Binance Labs announces a strategic investment of $4 million in Ultimate Champions, a virtual sports platform deployed on BNB Chain.

Ultimate Champions offers an in-game wallet to make the integration easier and supports fiat payments for its NFT packages and tokens. Players can collect, trade and own officially licensed player cards in the form of NFTs.

Yi He, Co-Founder of Binance and Director of Binance Labs, commented:

“The world of Web3 gaming is expanding and Binance Labs is looking for Web3 gaming projects whose mission is to provide real entertainment to users instead of focusing on giving more opportunities to ‘earn’.

Launched in April 2022, the original Ultimate Champions platform focuses on football, providing enhanced gameplay and effortless user experience. The project has partnered with more than 45 football clubs in Europe across nine leagues, including Arsenal FC, VfL Wolfsburg, Stade de Reims, etc. All games are synchronized with the calendar of sporting events in real world and the live performance of each athlete will be converted into virtual scores.

Alex Odagiu, Chief Investment Officer at Binance Labs, commented:

“We see the huge potential that Web3 brings to the way sports clubs, their players and fans connect with each other online. In addition to using digital collectibles as a means of attracting fans, Ultimate Champions supports player-centric gameplay and a walletless introduction. This mechanism not only facilitates more flexible and permanent ways for players to engage with their favorite sports clubs, but also makes blockchain gaming more accessible than ever. . We look forward to partnering with the Ultimate Champions team to bring even more benefits to gamers from all walks of life.”

The partnership between Binance Labs and Ultimate Champions promises new experiences and possibilities for sports in the web3 world!